Multi-Source Lead Funnel: Google & Facebook Landing Pages with Full Booking Flow for HVAC Client

Problem:

An HVAC, refrigeration, plumbing, and electrical services company was running paid ads on both Google and Facebook but sending traffic to a single generic page, losing leads who arrived with different intent levels and no structured path from landing to booked appointment.

Solution:

Built a complete multi-step GHL funnel with dedicated landing pages for Google and Facebook traffic, a scheduling step, appointment confirmation page, embed codes page, and an unsubscribe step, with A/B split testing capability built in from the start to optimize the primary landing page variant over time.

Result:

Delivered a fully structured paid traffic funnel that handles leads from two separate ad platforms with tailored landing experiences, guides every visitor through a clear booking path, and is built to continuously improve conversion rates through split testing.