Full-Funnel KPI Dashboard: Facebook Ads, Call Tracking & ROI Analytics in Monday.com CRM

Problem:

A service business running Facebook Ads across multiple locations had no centralized view of their full marketing and sales funnel, ad spend, impressions, clicks, inbound calls, appointment set rates, show rates, jobs won, and ROI were all scattered across platforms with no single dashboard to assess real performance.

Solution:

Built a comprehensive Monday.com CRM KPI dashboard consolidating 20+ live metric widget, covering Facebook Ads impressions, leads, clicks, and spend across two campaigns (St. Petes and Hilton Head) with last week, this month, and historical views; inbound vs outbound call volume charts; missed call percentage tracking; set rate, show rate, closing rate, and total jobs won counters; full ROI percentage tracker; and CPL and CPC trend graphs across weekly and monthly timeframes.

Result:

Delivered a single real-time command center showing 3,498% ROI, 2,566 total jobs won, and $114 average CPL, giving leadership instant visibility into every stage of the funnel from first ad impression to closed job, with no manual reporting required.