Branded PR Course Portal: GHL Memberships Build with 3 Courses, 13 Lessons, Auto-Issued Certificates & AI Story Agent
Problem:
Morning Night's founder had a proven PR training framework locked in scattered videos and documents, with no branded, gated way to sell it, track student progress, issue credentials, or put her AI story-finder tool in students' hands at the moment they needed it.
Solution:
Built the full learning portal on GoHighLevel Memberships under the custom domain access.morningnight.com, structured in GHL's Product → Category → Lesson hierarchy across three course products and 13 lessons. 'The 30-Day Media Visibility Roadmap' is the flagship: a full-bleed typographic hero with Start Course CTA, a Welcome: WATCH THIS FIRST onboarding lesson, and three collapsible modules (30-Day Press Roadmap, Choose Your Spotlight Strategy, Pass the Journalist's Story Test) totaling 8 lessons with a live percentage progress bar. 'Work Like a PR Pro' runs as a four-module video curriculum (Think Like a Journalist at 11:07, Write Emails That Get Read, Email Details for Different Scenarios, How to Follow Up) with custom lesson thumbnails, Previous/Next Category navigation, and About This Lesson briefs, and Module 1 links directly to the Morning Night Press Story Finder Agent, an AI assistant gated by the student's course email, so students apply the pitching framework immediately after the lesson. 'Press Perfect Photo Guide' ships as a single-lesson product with its own hero landing page, Mark As Complete tracking, the Photography Brief Checklist delivered in three formats (Google Sheet, Google Doc, Notion template), and an affiliate resource block. The Certificate of Completion template was configured in GHL's certificate builder with {{contact.name}}, {{membership.productTitle}}, and {{membership.instructorName}} merge fields, giving graduates of any course a branded credential with Add to LinkedIn, PDF download, credential verification, and social share options out of the box.
Result:
Morning Night now sells and delivers three PR courses on its own domain with per-lesson progress tracking, auto-personalized completion certificates students can post to LinkedIn, and an AI agent embedded in the curriculum, all inside the same GHL account that runs the rest of the business.